my story:

At the age of 19 I went to live in London with wide-eyed hopes of becoming a writer and came back wanting to be a baker. 

After living in the city for a bit, I realized that what I loved most in the world was visiting cozy bakeries, cafes and farmers markets (hello Borough Market!) to write, socialize and eat.   

In fact I loved the sense of belonging I found in London so much, that I actually came back home to Southern California wanting to start my own bakery. So after many cakes, cookies and career choices years later, I decided to start my very own online bakery of sorts, behold: Sweetish.co

My hope is to create that same sense of love and belonging I felt in London through this space, by serving up wholesome bakery style food and inspiring you to transform your kitchen into a bakery of sorts too. A bakery that believes in whole foods, never-too-sweet-goods and nourishing our souls. 

I’m gathering that if you’re still here, you, like me, believe that there is just as much importance in a homemade chocolate cake, as there is in a fresh salad;

Luckily here, we eat both.

But mostly cake. 

Welcome to a whole new way to treat yourself my friend. I'm so glad you're here. 

Wanna be apart the self-named "treat-yo-self club?" Subscribe and receive special emails and recipes sent straight to your inbox, here.

about Me (Robyn):

I've found that we women instantly regret eating a treat. WHY IS THAT? I want to smash that idea and promote the belief that treating ourselves IS GOOD.

So I launched the wholesome bakery-inspired blog, Sweetish.co as a way to encourage and inspire women to treat themselves in a new way, embracing the philosophy that we should all treat ourselves better, both through word and food. I want a place that balances indulgences and nourishments, a place that makes me feel okay if I want an ice cream cone for dinner, but still a place that talks about our well-being with a pure, unadulterated love for creating and eating whole foods. 

My food experience comes primarily from diligently obsessing in the kitchen, but also ranges from working in professional bakeries to teaching numerous cooking classes to freelance baking and cooking. I also studied food science at university and recently graduated with honors from a nutrition school. 

I find ultimate joy in creating, teaching and feeding.

About John: 

Hi! I'm John, Robyn's best friend turned husband and I do all the video, hand modeling, coding and technical stuff around Sweetish.co. I can still remember the first time I met Robyn and the very first conversation we had  - all we talked about was photography, cinematography and food.... seemed like a match made in heaven then and now! I am passionate about story telling and especially passionate about telling a story through video. I am the meticulous perfectionist who follows a recipe exactly (getting teased by Robyn in the process) and is really, really talented at eating! Haha and Robyn's making me say that I'm also talented in both creating beautiful video content, editing, figuring out anything technical out. I also occasionally step behind the camera to shoot some stills when Robyn says, Hey! Can you shoot this real quick?  

 

Robyn's food philosophy:

To me, food has a heartbeat.

I learned that when we truly care about where our food comes from and how we should be preparing it, we start loving it; and I found that when we take the time to love it, it loves us right back.

Most baked goods are usually just too sweet (and full of garbage) and nothing else and miss out on the notion of being wholesome. Which is where I got the idea for the name of this site, I wanted a place where the treats (and words) were never too sweet, but sweetish. I make my goods with as many real, whole ingredients as I can get my hands on and avoid tons of over-the-top, complicated sugary frosting or artificial add-ins. I say no to GMO's and bleached flour. I say yes please! to organic, locally sourced, pasture-raised ingredients. You know, the real stuff that our grandmothers and great grandmothers used. I keep it real real, because the act of treating ourselves should be simple, sometimes indulgent but always nourishing to both body and soul. 

on styling + photography  + story telling:

I adore food styling. Like, it's my favorite thing ever besides food itself and my people. I especially love food photography and styling my own photos. I've been dabbling in photography for a really long time - and got into food photography a few years ago when I took a portrait workshop on Vashon Island from the talented husband wife duo : one love photo. I realized while everyone was shooting the scenery outside, I was the only one inside styling and shooting pictures of my lunch. 

Food is so much a part of who I am. It reminds me of my boisterous, unorthodox family and the crazy memories that go with it - all of us sitting around a huge dining room table with mix-matched chairs, hot rolls being thrown by my grandmother across the table and laughter so loud you couldn't hear yourself speak. It reminds me of the time my best friends and I ate pudding cups in high school with no spoons and deemed the person who finished theirs first the best kisser. It reminds me of making pizzas as a kid in the summer with my dad - James Taylor blasting, and peeling fresh peas from the farmers market with my mom (later served with butter and salt) and it reminds me of the first meal I shared with John on our first date.  It reminds me of new friends I've met and have kept as we ate our way through Borough Market in London.

Food is such a big part of my story, and as people, I think it's a big part of all of our stories really, and I find it a privilege to be telling that story through styling + photography (and a bit of writing)

 

The Latest:

I recently moved from my native home of Southern California (5th generation woot woot!) to SLC with my husband John, our new son Myles and Frenchie pup, Sundae. You can read more about it here and catch more snippets of how we became a family of 4 here and pretty much catch up on my entire 2016 here.

I'm totally on instagram @sweetish.co and on facebook, come say hello! I love your comments and "likes" so much. Also! I LOVE my subscribers. You guys are my people. Subscribe to my self-named "treat-yo-self club" and receive special emails and recipes sent straight to your inbox from me, here. And don't worry, around here we never eat spam, just good ol' wholesome treats. ;) 

I'm a hugger, is that cool? (Me hugging you.) I'm so glad you're here. 

xo Robyn

 

FEATURED ON: 

I revealed my babbling, oversharing tendencies and wedding cake making experiences on this awesome podcast here

Food52, FeedFeed, VSCOFeedFeed, Food52, Culinary Nutrition 

All illustrations on Sweetish.co (including our logo) were hand drawn by the talented Britt Fabello. Read more about our branding collaboration here